Some Faq’s
  • What Is Digital Marketing?
    Digital marketing refers to any online marketing efforts or resources. Email marketing, Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, Social Media Marketing (SMM) and even blogging are all great examples of digital marketing they help introduce people to your company and convince them to purchase your product.
  • Why should I choose digital marketing?
    Digital marketing is an ever-changing as well as an exciting field. It keeps the world on their foot to learn latest & new technologies, strategies, also help to explore the marketplace. Another best part of digital marketing is that many people are already working with several peoples, new projects, and new clientele and practicing new strategies to be competitive in the market. That is why it is almost inconceivable to get uninterested or spiritless towards this marketing filed.
  • What is SEO ?
    Content is what Search Engines seeks. By providing clear, deep, easy to find content on your website, we are more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank well. Your content should be easy to navigate, rich and engaging to the visitor, and provide them the information they seek. In many cases, content produced today will still be relevant years from now. In some cases, however, content produced today will go out of date quickly.
  • What is email marketing?
    At its most basic level, email marketing is the use of email to promote your business. It is used to cultivate relationships with potential customers, keep current customers informed and updated on your brand, offer coupons to encourage customer loyalty, and more! It is a direct form of marketing, similar to marketing through snail mail, but email marketing is much more efficient for your wallet and for the environment since it’s totally paperless! Some people think email marketing is outdated, but they couldn’t be more wrong. Email marketing has been utilized since shortly after the birth of the Internet. It has evolved considerably since then and is still an incredibly useful marketing tool. In fact, many entrepreneurs argue that email marketing is more important now than ever before. There’s a good reason 85% of U.S. retailers consider email marketing one of the most effective customer acquisition tactics!
  • What is graphic design?
    Graphic design, also known as communication design, is the art and practice of planning and projecting ideas and experiences with visual and textual content. The form of the communication can be physical or virtual, and may include images, words, or graphic forms. The experience can take place in an instant or over a long period of time. The work can happen at any scale, from the design of a single postage stamp to a national postal signage system, or from a company’s digital avatar to the sprawling and interlinked digital and physical content of an international newspaper. It can also be for any purpose, whether commercial, educational, cultural, or political. Design that’s meant to be experienced in an instant is the easiest to recognize and has been around the longest. For over a hundred years, designers have arranged type, form, and image on posters, advertisements, packages, and other printed matter, as well as information visualizations and graphics for newspapers and magazines. Motion graphics are equally predetermined and crafted, but are meant to be experienced over a fixed time span, such as for the opening credits of a movie or an online video meant to accompany a newspaper article.
  • What is social media marketing?
    SOCIAL MEDIA MARKETING (SMM): It means the marketing which we do on social media platforms like Facebook, Instagram, Quora, Twitter, LinkedIn, TikTok and many more. In this 21st Century, everyone in their daily routine uses social media for at least 2 - 3 hours. That is why social media is booming a lot and has gained a lot of importance.
  • What is affiliate marketing?
    Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. Affiliate marketers are one of the parties in this process of marketing - advertisers or the ones who promote owners' products with their marketing efforts, by using their affiliate links at various platforms of promotion. Once the customer has bought the product using their affiliate link - they get their commission or fixed pre-decided share from the merchant. They don't need to worry about creating a product or all the other complications such as delivery & customer queries. That's why so many people do it because the concept is simple & can be incredibly profitable!"Basically, Affiliate marketing is the process of promoting other people's products and earn commissions
  • What is online reputation management?
    Online reputation management simply refers to a set of activities performed to safeguard the online presence of an individual or organization with an end goal of influencing the perception or opinion of the general public about that entity on the internet.Some of the strategies or ways an individual or business can engage reputation management to safeguard their online presence may include:
    1. Embracing negative and/or constructive criticism
    Regardless of who an individual is or the service rendered as a brand, at some point in time criticism may arise against you and this is particularly true on the internet where people’s voices are a lot more notorious, but this is where a lot of people and brands fail when it comes to online reputation: they tend to take it the wrong way and react harshly or downright ignore that criticism. Rather than acting rashly, it’s better to listen to what your audience is trying to say and embrace it, then try to improve based on this criticism. Why? Because you as a person or brand is not perfect and your target audience’s opinion is essential given that they are the consumers or stakeholders.
    For this reason accepting constructive criticism and providing constructive feedback is an essential part of your online reputation and you must value it. 2. Be transparent
    I can’t begin to properly stress how important transparency is when it comes to online reputation management especially in dealing with customer feedback. A lot of people or brands tend to hide certain conversations and/or information because they are usually scared of how they might be perceived, but the reality is that being transparent can come a long way to boost your reputation. There are many ways to be transparent with your brand: Ask for feedback from your audience. If your audience have a complaint about something you did, or a product or service, address it. If you are contacted through private messaging on social media, answer them. Establish direct communication with your target audience. Transparency is one of the most important factors when developing online reputation management and it’s the best way to maintain a certain level of consistency as a person or brand in terms of communication. 3. Don’t attract negative attention
    Negative attention can be a tremendous detriment to your brand and it can have a lot of consequences on the way your business is perceived. So this is a key factor when dealing with online reputation For example, if you insult someone or a client on social media platforms, there is very high possibility for what you’ve said to spread and create the perception that you as a person or your brand is lacking professionalism. On the other hand, if you are offering a product of subpar quality, then you are very likely to draw less people and more criticism because of the poor reception that your product has received. 4. Monitor what people are saying about you
    This does not mean you should go stalk people or anything, but rather keep tabs on what people and the general public are saying about you these days and determine the elements that might be helpful to take into account when trying to improve your brand. For example, you may Google your brand and you discover that there are insightful articles about you or your products, showing what is working and what isn’t. This is good: you can use that information to improve yourself, product, service or brand and even go as far as dropping a comment saying “Thank you for your helpful feedback. We’ll start improving on it!” Online reputation management is built under the notion that what other people think and say about you matters and you need to keep a critical perception about yourself in order to not become complacent. This is why monitoring what is being said about you is such a useful strategy. 5. Develop your audience on social media
    Just having a presence on social media is not enough; your brand has to be active on said platforms and contribute in a positive manner in order to have much more positive results. This is really important when it comes to online reputation because if you offer a friendly, approachable and respectful personality on social media, then there is a higher chance of people rating you and valuing your brand has one of quality. It is often said that any publicity is good publicity, but I disagree: make sure to look good when you are engaging on social media. Be the fun brand, the mature one and the respectful one. Think long term of the consequences of this and you will understand how important this is. 6. Use an online reputation management tool for best results
    There are so many factors that contribute to your business online presence some of which are reviews, listings, mentions and random feedback from customers to name a few. All these contents about your business are generated from different platforms all across the internet and keeping track of them manually and individually can take a lot of your valuable time. As a business owner you want to concentrate on delivering the best service/product to your customers, this should be your number one priority and definitely will take most of your time. Engaging an online reputation management tool like the Reputation Manager will automate the process of monitoring, analysing, optimising and responding to what the online community is saying about you and your business thereby freeing up more time for you. Some of the common benefits of this tool are: Enables you to easily resolve customer complaints fast
    Easily propagate customer service activities
    Fast and personalised service helps you earn customer trust
    Generate more positive word-of-mouth about your business online as you engage with customers
    Improves business transparency
    Opens window for more business opportunities.
    Strengthens business growth and presence in digital channels.
    Helps you get and promotes online endorsements
    Helps you in addressing negative reviews and comments about your business online
  • What is influencer marketing and why does it matter?
    Hi! The easiest way to define ‘influencer marketing’ is when an ‘expert‘ in your field, a celebrity, a thought leader, or a prominent company in your industry, influence people in a positive way about your company’s product because they are a knowledgeable source or credible referral. Take a moment and imagine the impact of a positive referral from Bruce Lee on a company’s health and fitness products? His endorsement could have influenced millions! Why does influencer marketing matter?
    • Less transparent and more authentic: people trust other peoples opinions more than claims made in advertising.
    • Acceptance and relevancy: testimonies on how they use the product.
    • Proven success: influencer marketing can generate up to eleven times the ROI (return on investment) over traditional advertising methods.
    • A new trend: many companies consider this their 2nd priority, after content marketing.
    • Impact: a person of influence like a celebrity can affect the decisions of hundreds of thousands of people.
  • What is the effect of review management software on businesses?
    Review management can help in several ways:
    1. Help businesses get more reviews, which in turn make them look more reputable and thus grow the business.
    2. Help businesses understand what they’re doing well, and what they need to improve on.
    3. When businesses reply to their online reviews, they show that they care about their customers, especially when they respond to negative reviews.
  • What is content marketing?
    Content marketing is all the rage right now and all you hear is people talking about how to have a successful business you need to incorporate content marketing. Well, what is it? Content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and drive profitable customer action”(Content Marketing Institute).
    So now the question is, how can content marketing benefit your business? Well here's how:
    First, studies are showing that more and more people are not using TV as their main source of news and information gathering and are now relying on the internet to get those updates. So, now they are using social media, blogs, and search engines to gather information. They also are expecting content that is not only accessible but also, authentic, and relevant from brands they want to or have come to trust.
    The next big reason to use content marketing is that it generates so many more leads than outbound marketing techniques. Here's why: People prefer non-intrusive content that they can use when they want to and also where they want to. This gives you the ability to grow your customer base and enhance your brand at the same time saving time, money, and energy for YOU.
    Another great reason to get behind content marketing is the fact that you can spread your content over a wide range of online platforms and lead more people to your landing page. Basically you do two things at once allowing you to grow your brand quick and efficiently.
    Get this: content marketing has been proven to be 6x more effective at converting leads into actual buyers. The reason for this: content marketing builds trust within your customer base and people are always going to buy from people and brands they trust over ones they don't. This is a major reason for implementing content marketing into your business strategy.
    Lastly, content marketing will allow your consumer base to treat you more like a trusted friend than something that is constantly annoying them until they cave or unsubscribe. This makes it so when they are in the market for what your business sells, you are the first person they come to. Also they will refer you first allowing you to grow your customer base even more.
    Content marketing is here to stay and is the way to grow your business both quickly and cost effectively!
  • What is app development?
    Application development signifies the code development and deployment of all the computer applications we use today. Basically, an app is a software product designed to help us finish a task easier with minimal effort on the end of the user. Most of us use several app every day. If you own a smartphone or a tablet you may have encountered and used them to make your life a little bit easier.
    Mobile application development and Web application development are similar because of their roots in traditional software development. However, one aspect that differentiates the two is that mobile application development is used to maximize the unique features of a specific mobile device.
    Computer programming includes a broad spectrum functions. Application developers have a computer programming background to accomplish app creation and deployment. The reason why application development is uniquely distinguished from computer programming is that it involves many more steps before doing the actual writing of the computer program. All of these steps are collectively called a system’s development lifecycle.
  • What is game development?
    Game development is the process of creating a game. For video games, the process would include designing and programming the game, creating its artwork and audio, and then testing it to ensure that it delivers the intended playing experience and is free from technical and other defects. With video games having the largest scope and budget (so-called “AAA games”), this process typically involves teams of hundreds of developers, a schedule of 3–5 years, and a budget of $50 to $100 million.
  • What is local SEO, and why do we need local SEO?
    In the past you had a physical store and advertised in the local newspaper. That is still possible, but every entrepreneur notices that consumers are increasingly online.That's why you want potential customers to be able to find you via the internet.And although your website and social media are accessible worldwide, your customers often still get out of the way. You reach local customers with local search engine optimization (SEO). In this article you can read what it is and how you can use it yourself.
    SEO, what is that again? Refresh yourself. SEO, or search engine optimization, is a method to get your web pages as high as possible in the organic (non-sponsored) search results. Only enter Google and Google ranking for search engine and search results, because that is what 95% of the cases are about.Google uses a complex (and non-public) combination of algorithms to weigh which spot your website will occupy in the search results. A number of factors that play a role are: How many good quality websites link to your page? (Google sees a link to your page from another site (also called "backlink") as a recommendation.)
    • How fast does your site load? We do not feel like waiting for five seconds.
    • Is your website easy to view via a mobile phone?
    • How long does your site exist? Do you regularly post new content?
    • Google also looks at content aspects, such as:
    • Does the title of your page match the search query?
    • (Very important! Write pages with solutions to problems of your customers.)
    • Does the meta-description explain what your page is about?
    • The more you take into account the above elements, the higher your pages end up in the Google ranking.
    • This is also something else than paid advertising at Google, I wrote a separate article about it: 'What is Google Adwords and how can I use it as a small business owner?'
    • Why is local SEO important?
    • If you start working with SEO, you will soon notice that it is not so easy to get to the top of the search results.Certainly as a small entrepreneur you have limited resources and time. In addition, there may be a lot of competition in your industry.
    Therefore think carefully about which customers you want to reach exactly.
  • What exactly is web development?
    Web development is the building and maintenance of websites; it’s the work that happens behind the scenes to make a website look great, work fast and perform well for the best UX. In fact, web developers are like magic little elves – you never see them, but they make *absolutely everything* look nice and work quickly and efficiently. Web development skills are in high demand and well paid too, making it a great career path! Web developers, or ‘devs’ in coolspeak, do this by using a variety of coding languages. The languages they use depends on the types of tasks they are doing. Web development is generally broken down into frontend (the client side) and backend development (the server side).
    Front-End, Back-End Or Full-Stack? A front-end dev takes care of layout, design and interactivity using HTML, CSS and JavaScript. They take an idea from the drawing board and turn it into reality. What you see and what you use, such as the visual aspect of the website, the drop down menus and the text, are all brought together by the front-end dev, who writes a series of programmes to bind and structure the elements, make them look good and add interactivity. These programmes are run through a browser.
    The backend developer engineers what is going on behind the scenes. This is where the data is stored, and without this data, there would be no frontend. The backend of the web consists of the server that hosts the website, an application for running it and a database to contain the data. The backend dev uses computer programmes to ensure that the server, the application and the database run smoothly together. They need to analyse what a company’s needs are and provide efficient programming solutions. To do all this amazing stuff they use a variety of server-side languages, like PHP, Ruby, Python and Java.
    If you are undecided, you could consider becoming a full-stack dev. Full-stackers take care of both the frontend and the backend, and need to know how the web works on all levels, in order to determine how the client- and server-sides will relate. Naturally working up to this level of expertise will take longer, as there is more to learn.

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  • Bettiah 845438, West Champaran Bihar, India
  • +919122542857 Give us a call
  • Get in Touch